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Hotel Management - Sales and Marketing

The Master Degree in Hotel Management has the main objective of providing training in hotel management so as to meet the present needs of the industry. It will do so based on applied research, which in turn will produce knowledge, solutions and applications for this area. It aims at a specialisation in Hotel Management, with two optional paths: one in the Health and Wellness Industry and another in Sales and Marketing. The specialised, scientific and technical training made available in both options articulate with a core curriculum, where the vital core subjects for the training of a top manager are gathered..

 

After-labor
Accredited for: 6 in
15/05/2015

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345 Management and administration
Number: R/A-Cr93/2015
Date:
01/01/2001
1º Year
Curricular unit Period ECTS
Distribution and Communication Channels in Hospitality Semestral 5.0
Entrepreneurship and Business Plan Semestral 5.0
Accommodation Operations Management Semestral 5.0
Foodservice Operations Management Semestral 5.0
Pricing and Revenue Management in Hospitality Semestral 5.0
Strategic Management Semestral 5.0
Financial Management and Management Control Semestral 5.0
Team Development and Leadership Semestral 5.0
Hospitality Marketing Semestral 5.0
Reseach Methodologies Semestral 5.0
Information Technology and Web Business Semestral 5.0
Tourism Markets and Trends Semestral 5.0
2º Year
Curricular unit Period ECTS
Dissertation/Work placement/Project Annual 55.0
Human Resources Management and Development Semestral 5.0