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Hotel Management - Commercial and Marketing Management

The Master’s Degree in Hotel Management has the main objective of providing education in hotel management so as to meet the present and future needs of the industry, sustained by applied scientific research, which, in turn, will produce knowledge, new solutions and applications in this area.

It aims to confer a specialisation in Hotel Management and promote the development of technical and soft skills aligned with the students’ personal motivations and professional performance.  This will be achieved through the existing offer of elective subjects that are articulated with the core curriculum (consisting of subjects which are considered key for hotel managers), thus promoting a sound and coherent professional profile.


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345 Management and administration
Número: R/A-Cr93/2015
1º Ano
Unidade curricular Período ECTS
Distribution and Communication Channels in Hospitality Semestral 5.0
Entrepreneurship and Business Plan Semestral 5.0
Accommodation Operations Management Semestral 5.0
Foodservice Operations Management Semestral 5.0
Pricing and Revenue Management in Hospitality Semestral 5.0
Strategic Management Semestral 5.0
Financial Management and Management Control Semestral 5.0
Team Development and Leadership Semestral 5.0
Hospitality Marketing Semestral 5.0
Reseach Methodologies Semestral 5.0
Information Technology and Web Business Semestral 5.0
Tourism Markets and Trends Semestral 5.0
2º Ano
Unidade curricular Período ECTS
Dissertation/Work placement/Project Annual 55.0
Human Resources Management and Development Semestral 5.0
The programme aims at developing competencies at top management level in future professionals such as: Hotel General Manager and Assistant General Manager, Head of Department (Director of Room Operations, Director of F&B, Director of Sales and Marketing, Director of Finance), Restaurant Manager, Manager of Hospitality and Restaurant Businesses, Hospitality and Catering Consultant.

Educational requirements Those with a bachelor degree (180 ECTS) or its academic equivalent; Graduates with a foreign higher education degree, awarded upon completion of a 1st study cycle, organised according to the Bologna model by a State that has adhered to this Process; Graduates with a foreign education degree recognised by the Technical-Scientific Council as meeting the learning objectives set for a bachelor degree; Those with an academic, scientific and/or professional curriculum recognised as proof of the candidate?s preparedness for this study cycle; Those with an Honour?s degree (300 ECTS) or its academic equivalent.