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Courses

Gamification for Tourism and Hospitality

Course Description: Gamification is the application of game elements and digital game design techniques to real problems, both for the corporate environment and for social impact challenges. Therefore, this course will analyze theoretical concepts and technics of gamification and how it can be applied in an effective way in business and to engage new customers. During the course, several practical works will be conducted of applying gamification in hospitality and tourism businesses.

Main Goals: Understand gamification methods and technics; Apply gamification methods and technics to change behaviors in hospitality and tourism business; Apply methods and rules for engaging customers with gamification.

Responsible Teachers: Cândida Silva (ESHT)

Information and Communication Technologies for Tourism and Hospitality

Course Description: The course will be essentially practical of using Information and Communication Technologies (ICT) for Tourism and Hospitality. Therefore, it will be used Geographic Information Systems (GIS) based on web technology, web platforms for website and social media development, multimedia content, and web touristic routs development.

Main Goals: Know and use Web platforms in order to communicate and disseminate multimedia information in an attractive and effective way; Design and implement digital multimedia projects for Tourism and Hotel Units; Use and manipulate GIS platforms for Tourism and Hospitality.

Responsible Teachers: Cândida Silva and Paula Amaral (ESHT)

Leadership in Hospitality and Tourism

Course Description: The course will have a theoretical and a practical component. Initially the main theoretical concepts and theories about leadership will be analyzed. Next, the effects of leadership and team management in hotel units will be analyzed. During the course, several practical works will be conducted in order to develop the main skills for leader a hotel unit.

Main Goals: Understand the main leadership theories; Adopt practices for the development of teams in hotel units; Train behavioral/emotional leadership skills in hotel management.

Responsible Teacher: Susana Silva (ESHT)

Tourism, Tourism Marketing and Tourism Destinations Management

Course Description: The course will have a theoretical and a practical component. Initially the main theoretical concepts and theories about Tourism Marketing and Tourism Destinations Management will be analyzed. Next, discussion of tourism destinations management and marketing research. During the course, some practical works will be conducted.

Main Goals: Provide marketing basis and cross marketing concepts applied to tourism, such as market analysis, segmentation options discussion, target markets and positioning, marketing-mix elements applied to tourism products; Recognize the specificity of tourism destinations development and concepts: tourism destination, destination management functions, the assumptions for a successful destination management, governance and the DMO (Destination Management Organizations); Discuss and justify the benefits of the planning activity, in a development perspective, regarding the partnerships in destinations management, team-building, stakeholders and performance, and the destinations competitiveness.

Responsible Teachers: Dália Liberato and Pedro Liberato (ESHT)

> Game Theory and Applications in Economics

Course Description: The course introduces the main concepts and tools of game theory with the aim to enable you to read original game-theoretic literature and to prepare you to do research in the field. You will learn how to represent an economic situation as a game (part 1) and how to analyze it using different equilibrium concepts proposed in the literature, the prominent one being the Nash equilibrium (parts 2 and 3).

Main Goals: Upon completion of this course, the student should be able to:
- To understand the notion of strategic behaviour;
- To learn and to distinguish the different types of equilibrium;
- Determine the equilibrium solution in static and dynamic games;
- To apply the Game Theory to the theoretical models.

Responsible Teacher: Fernanda Amélia Ferreira (ESHT)

International Hospitality Management – Restaurants and Kitchen Service

Course Description: The objective of this course is to give students the basic skills in the essential areas that make up hospitality management: restaurants and kitchen services. Students will grasp technical skills in hotel management that will allow them how to organise, operationalise and manage the respective departments. Accordingly, the programme has a clearly practical component that will make students apply all theoretical knowledge, so that they can benefit from the successful conjugation of theory and practice.

Responsible Teacher:  José António Silva and Rui Fonseca (ESHT)

> Accessible Tourism

Course Description: Accessible tourism enables people with access requirements, including mobility, vision, hearing and cognitive dimension of access, to function independently and with equity and dignity through the delivery of universally designed tourism products, services and environments. This definition is inclusive of all people including those travelling with children in prams, people with disabilities and seniors. (Darcy & Dickson 2009; Buhalis & Darcy 2011).

Responsible Teacher: Leena Kuosmanen (Laurea University of Applied Sciences, Finland)