The Master’s Degree in Tourism Management has the objective of addressing the need for qualification in this sector, providing a basis that allows the student to act effectively within the tourism industry.
This advanced educational project for human resources aims to provide global management skills for tourism companies, in order to equip students with the capacity to promote the company through the competitive advantages needed to position themselves in a highly competitive and complex global market.
Consult reports https://www.a3es.pt/pt/resultados-acreditacao/gestao-do-turismo-7
| 1º Year | ||
|---|---|---|
| Curricular unit | Period | ECTS |
| Development of Products and Tourist Destinations | 1st Semester | 6.0 |
| Advanced Studies in Tourism Economics | 1st Semester | 6.0 |
| Tourism Strategies and Marketing | 1st Semester | 6.0 |
| Research Methodologies | 1st Semester | 6.0 |
| Tourism, Markets and Trends | 1st Semester | 6.0 |
| Financial Management and Investment Projects in Tourism | 2st Semester | 6.0 |
| Team Development and Leadership | 2st Semester | 6.0 |
| Digital Marketing for Tourism | 2st Semester | 6.0 |
| Entrepreneurship and Innovation in Tourism (optional) | 2st Semester | 6.0 |
| Event Organization and Management (optional) | 2st Semester | 6.0 |
| Catering and Accommodation Operations Management (optional) | 2st Semester | 6.0 |
| Theme Tourism (optional) | 2st Semester | 6.0 |
| 2º Year | ||
| Curricular unit | Period | ECTS |
| Dissertation/Project/ Work-related Report | Annual | 60.0 |
- Directors of tourist establishments
- Senior executives of tourism, leisure and recreation companies
- Persons responsible for the strategic development of companies and tourist destinations
- Tourism marketing and communication managers
- Consultants and researchers in the tourism sector
- Senior executives in public administration (local, regional or national)
- Teachers in the area of ??tourism training Liberal professionals.
Holders of a Bachelor's Degree organised in 180 ECTS or legal equivalent; Holders of a foreign higher academic degree awarded following a 1st cycle of studies organised in accordance with the principles of the Bologna Process by a State adhering to this Process; Holders of a foreign higher academic degree that is recognised as meeting the objectives of the Bachelor's degree by the Technical-Scientific Council; Holders of an academic, scientific or professional curriculum that is recognised as attesting to the capacity to undertake this cycle of studies; Holders of a Two-stage Bachelor's Degree or Bachelor's Degree organised in 300 ECTS or legal equivalent
