Tourism and Tourist Information Services

The Higher national diploma in Tourism and Tourist Information Services aims to confer professional qualifications by preparing students to plan and implement tourism and cultural entertainment programmes and activities; develop and coordinate activities in tourism companies and organisations, promoting the development of a responsible and quality tourism in Portugal. The main activities in this area are:

— Planning, organising and developing diagnostic and market analysis studies on the tourism potential of a specific context;

— Planning, managing and implementing entertainment and tourism activities according to the market trends;

— Planning, managing and promoting tourist and cultural entertainment programmes and activities, based on the differentiating potential and resources of the territories and according to the target markets;

— Developing multilingual tourism promotion materials, organising and guiding multilingual visits to places of tourist interest;

— Planning and developing digital information resources for tourism, using the proper computer applications;

— Promoting and organising tourism information and promotion activities in order to attract and retain the loyalty of various target audiences;

— Planning and implementing marketing strategies and new management policies for the different sales channels and client profiles;

— Planning, designing and supervising activities that promote the potential and regional tourism resources, within the scope of the activities of various tourism companies and organisations