Tourism Management - 2022/2023
The Master’s Degree in Tourism Management has the objective of addressing the need for qualification in this sector, providing a basis that allows the student to act effectively within the tourism industry.
This advanced educational project for human resources aims to provide global management skills for tourism companies, in order to equip students with the capacity to promote the company through the competitive advantages needed to position themselves in a highly competitive and complex global market.
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| 1st Semester | 6.0 | |
| Advanced Studies in Tourism Economics | 1st Semester | 6.0 |
| Tourism Strategies and Marketing | 1st Semester | 6.0 |
| Reseach Methodologies | 1st Semester | 6.0 |
| Tourism, Markets and Trends | 1st Semester | 6.0 |
| Financial Management and Investment Projects in Tourism | 2st Semester | 6.0 |
| Team Development and Leadership | 2st Semester | 6.0 |
| Digital Marketing for Tourism | 2st Semester | 6.0 |
| Entrepreneurship and Innovation in Tourism (optional) | 2st Semester | 6.0 |
| 2st Semester | 6.0 | |
| Catering and Accommodation Operations Management (optional) | 2st Semester | 6.0 |
| Theme Tourism (optional) | 2st Semester | 6.0 |
| 2º Ano | ||
| Unidade curricular | Período | ECTS |
| Annual | 60.0 | |
- This cycle of studies will promote the acquisition of skills that meet the needs of those who develop or intend to develop their activity at the tourism management level, such as: Tourist establishment managers
- Senior managers in tourism, leisure and recreational companies
- Those in charge of the strategic development of tourism companies and destinations
- Marketing and communication managers in tourism
- Tourism consultants and researchers
- Senior public administration managers (local, regional or national)
- Tourism educators/trainers
- Freelancers.
Holders of a Degree (totalling 180 ECTS or legal equivalent); b) Holders of a foreign higher education degree, awarded upon completion of a 1st study cycle organised according to the Bologna model by a State that has adhered to this process; Holders of a foreign higher academic degree that is acknowledged by the Technical-Scientific Council as satisfying the objectives of the graduate degree; Holders of an academic, scientific or professional curriculum that is acknowledged as attesting capacity to carry out this cycle of studies; Holders of a Bi-Academic Degree or a Degree (totalling 300 ECTS or legal equivalent);
