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International Workshop “Relationships as a challenge of modern marketing”



Teachers: Danuta Szpilko PhD, Joanna Szydło PhD and Urszula Widelska PhD, Faculty of Engineering Management in Bialystok University of Technology, Poland.

Main Topics:
1. Traditional and modern marketing - similarities and differences.
2. Customer as a challenge of nowadays marketing.
3. Marketing communication and relationships.
4. Brands and relationships.

Location: Room B201

Time: 18-04-18, Wednesday, at 10:30

Teachers biography: Danuta Szpilko PhD, Joanna Szydło PhD and Urszula Widelska PhD - are workers of Faculty of Engineering Management in Bialystok University of Technology.

The main field of science interests of Danuta Szpilko is foresight especially in tourism and regional development. Danuta works in Department of China and Central - Eastern Europe Institute of Logistics and Service Science. Main science activity of Joanna Szydlo is culture management. She represents the Department of Organization and Management. Urszula Widelska is worker of the department of Entrepreneurship and Marketing. She is specialized in relational marketing and marketing orientation of nowadays companies.

Autor

Bianca Motta

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